2001news + pr summary The Birth of the Jungle, Interactive Style 2001 marked the ‘big bang’ of the jungle universe. Started as a collaboration of dot-com alums Lainie Siegel and Michael Walsh; the initial incarnation of Interactive Jungle came together as an effort to engage the growing demand for integrated marketing communications. Weary of stifling corporate ‘methodologies’ that did little more than hamper the creative process, Siegel and Walsh committed to a change. Interactive Jungle launched to provide cutting edge tech savvy devoted to active and meaningful client relationships. IJ banked on its ability to provide creative strategies stemming from practical experience in the new media marketplace with artistically fresh perspectives. This dynamic aspect of jungle philosophy continues today, resulting in creative, effective and successful brand communications. The jungle is home to ideas, talent and a distinct social awareness.
2001 project hightlights
Interactive
Jungle engaged in many exciting projects
in 2001, all of which demonstrated the range and
abilities of its creative team. Work for the Insight
Group Intl., a leader in hospitality investigations,
required complete website concept, design and programming
duties. In response to the unique market niche
of the Insight Group, IJ delivered
equally original web execution, which included custom
flash and multimedia animation, as well as musical
highlights to accent links. Work with Carsey Werner for their popular 3rd Rock From the Sun series, provided yet another opportunity for innovative Interactive Jungle web architecture. Featuring actor bios, videos and an interactive game for loyal fans, IJ designed a user interface in keeping with the show’s unique energy. The jungle also ensured a robust database to capture interactive user information and support the site’s unique fan oriented game.
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2001project highlights (continuted)
TCS Translations, a start-up company, relied on IJ to create brand identity, outreach and marketing materials, as well as a new web presence which included custom designed flash. Interactive Jungle also designed an original peace of environmental art featured in the TCS corporate headquarters building.
Interactive Jungle called upon its creative expertise to develop brand identity, naming and web presence for the start-up firm, HR Republic. Smith’s Industries, a well-established international aerospace company, sought out Interactive Jungle’s skills to deliver a new look and feel to their corporate website, in keeping with the company’s international re-branding effort. |
