2002news + pr summary
Interactive Jungle thrived further in 2002. IJ found many of its achievements highlighted by coverage in The Daily Variety, LA Business Journal, Home Business Magazine, Entertainment Weekly Online, Digital Eve LA and the >Los Angeles Times. February 14, 2002 Featured in the LA Business Journal, IJ founders Lainie Siegel and Michael Walsh were profiled for their original approach to integrated marketing communications and fresh business outlook; traits which sparked the birth of Interactive Jungle. -click here for pdf version of the article- July 11, 2002 Firmlist.com, a resource for web design and web development companies, spotlighted Lainie’s unique approach to the world of integrated marketing communications. The article featured insights on the birth of the Interactive Jungle identity and the creative, conscious outlook which first resonated with clients. -click here to see the spotlight feature- April 28, 2002 Home Business Magazine interviewed Interactive
Jungle co-founder Lainie for her unique approach
to business and focused on her cost effective process
of assembling teams of freelancers with project specific
skills. Saving
on overhead while drawing upon a vast pool of talent
to meet project requirements on time and under budget
continues today at j8. Entertainment Weekly Online reviewed Shoot Out! Online, an e-learning web course developed by Interactive Jungle to run in conjunction with a UCLA course of the same name taught by entertainment vets Peter Bart and Peter Guber. The project was designed in collaboration with Mandalay Entertainment’s E-Media division and Yahoo! The nine-week online course found its look and feel through the effort of Interactive Jungle and was designed to offer insights and advice for prospective filmmakers in an entertaining, engaging format. -click here for pdf version of the article- June 19, 2002 Digital Eve LA profiled Interactive Jungle cofounder Lainie and focused on her years as a forerunner in the dot-com world. The article examined Lainie’s conceptual and fine arts background, her experience in web design for prominent clients, former creative director duties and the shift that led to the creation of IJ. -click here to read the interview- August 31, 2002 The Los Angeles Times mentioned Interactive Jungle’s creative contributions to the Shoot Out! Online e-learning project, singling out their unique approach and the international audience garnered through its affiliation with the UCLA class of the same name. September 23, 2002 The Daily Variety covered Interactive Jungle’s precisely executed expansion of Carsey-Werner-Mandabach’s That 70’s Show website. IJ developed dazzling web architecture that included an ultimate 70’s party guide, an interactive timeline and even a customized search feature geared towards diehard fans. The website revamp marked IJ’s second successful collaboration with the entertainment giant. -click here for pdf version of the article- November 02, 2002 Shoot Out! Online, the e-learning project developed in collaboration between Interactive Jungle, E-media and Yahoo!, was honored as “cool site of the day”, thanks to the Original Cool Site of the Day website. The mention came complete with a coolness rating of 3.955. December 18, 2002 Interactive Jungle founder and principal Lainie received the honor of being invited to judge the 6th Annual Web Awards competition, a venue where websites compete with one another in a design-based competition. Chosen for her reputation and experience in the dot-com and integrated marketing communications worlds, Lainie was excited to participate and provide fellow web professionals with recognition for their outstanding work.
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2002project highlights (continuted)
Through a continued relationship withArtshare LA, Interactive Jungle principal Lainie committed the design work of IJ on a pro bono basis to refresh Artshare’s web presence and develop announcements for new shows. In addition, Lainie devoted her own personal time to teach at risk youth in conjunction with Artshare LA’s ongoing devotion to conscious community involvement. Terpin Communications, one of the most tech savvy PR firms in the country, sought Interactive Jungle’s creative chutzpa to develop a new corporate identity, logo and website. Terpin has represented top digital players such as AOL, Silicon Graphics, TEAC America, Memorex Software and JAM TV/Rolling Stone Network. IJ worked hard and the results were well received, “The Jungle’s ability to create a uniquely-branded voice, and their powerful use of interactive design made them an easy selection for us,” said Mike Terpin. Triage Entertainment, renowned for several popular television shows like Survivor, Victoria Secrets Fashion Shows and Fox's Scaries Places, enlisted Interactive Jungle to refresh their existing web presence. The revamped site features flash animation and increased interactivity functions to entice repeat visits from target audiences. IJ also created a password-protected web interface, which allowed Triage to upload new video clips before making them available to the general public.
Work for Fox Home Entertainment, allowed Interactive Jungle to develop flash mini-sites for the domestic and international DVD release of the hit movies The Banger Sisters and Black Knight.
Interactive Jungle delivered a unique series of flash e-cards to announce the release of musician Ed Johnson’s latest album and employed a grass roots marketing approach to better engage the singer’s diverse audience.
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Enthusiastic
about projects both big and small, Interactive
Jungle developed a fresh web presence for local
start-up company Massage by Natalie.
Shoot Out! Online,
a project created in collaboration with Mandalay
Entertainment’s E-Media division and Yahoo!,
allowed Interactive Jungle to develop
a nine-week online learning course that ran in conjunction
with a UCLA course of the same name taught by Peter
Bart (Editor-in-Chief of The Daily Variety)
and Peter Guber (Mandalay’s founder
and chairman). The e-learning course was designed to
present information, insight and practical advice from
Guber and Bart’s years in the “industry”,
through an easily understandable and entertaining format
for students. 